Umbrella brand Life Science Austria launched

On October 2, 2007 the new Austrian umbrella brand “Life Science Austria” has been introduced to the media. The umbrella brand contributes to increasing the international visibility of the life science location Austria via concerted promotion activities. Biotechnica and Ausbiotech 2007 will for example be the first international events where life sciences activities from all over Austria will be presented via the joint brand.

For Vienna the umbrella brand will bring about increased international visibility:
-.International public relations activities for specialized media
- A larger number of international events (fairs, presentations etc.)
- as an additional stage for the location and for news
- A new e-mail newsletter six times a year in addition to the biannual LISA VR print newsletter

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