Medical Innovations Incubator in Tübingen: Insights into C1 – Patient vs. physician: marketing mix from launch to scale-up

In the competitive healthcare industry, effectively engaging both patients and healthcare professionals is critical for success. These audiences have distinct needs that require tailored marketing strategies. At the same time, young MedTech startups often face resource constraints, making it challenging effectively target both audiences. So, how can you define the right marketing mix for your product?